Although the picture shows that they may seem a bit shimmery, they are not at all. They are silky matte colors, Avon describes them as satin. They are extremely soft upon application. They are actually very lasting and when you remove them, it doesn't make you feel like you just removed the top layer of your lips as I know other lipstick brands do. I always feel an attachment to M.A.C's "Lovelorn" lipstick as it was the lipstick I wore on my wedding day, at $14 a piece it's a bit out of my price range so I am happy to say "Wink" is the dupe for my "Lovelorn"